TRADEMARK USAGE GUIDELINES

The following guidelines must be complied with by each licensee ("Licensee") of the proprietary marks (the "Trademarks") of DCR Solutions A/S (the "Corporation").

  1. Licensee shall not alter or obscure the Trademarks in any way.
  2. Licensee shall use the symbols ® and/or ™ where appropriate, upon request by the Corporation.
  3. Upon request by the Corporation, Licensee shall take reasonable steps to ensure that any product licensed by the Corporation is recognized and identified by the public as originating from the Corporation. Such steps may include, but are not limited to, the use of additional copy, indicia, logos or other markings with the Trademarks.
  4. In order for the Corporation to preserve and maintain the image, reputation and value of the Trademarks, Licensee shall not use the trademarks in connection with products that do not meet the Corporation’s standards of quality. The Corporation retains the right to inspect products sold under any of the Trademarks to ensure that the Corporation’s standards of quality are met. If the Corporation determines that any such products do not meet its standards of quality, it may prohibit the use of the Trademarks on such products.
  5. The Corporation has a significant interest in ensuring that the Trademarks are used only in connection with products or services, distributed and sold in accordance with the highest ethical and business standards. Thus, the Corporation requires Licensee to comply with the national laws of any country in which such products or services, or any component thereof, are distributed. Any failure to do so may result in the Corporation prohibiting the use of the Trademarks.
  6. The Trademarks may not be incorporated into licensee’s product names, trademarks, logos or company name. Licensee may not adopt any product names, trademarks, logos or company names that are confusingly similar to any of the Trademarks in meaning, visual appearance, or pronunciation.
  7. Licensee may not make puns out of the Trademarks or portray them in a negative light.